Road accidents are the leading cause of work-related deaths in France, where nearly 40,000 people are the victims of traffic accidents in the commute to and from work every year. For this week's Road Safety at Work campaign, Michelin, BNP Paribas Cardif, CGI and Colas are joining forces through the Better Driving Community. The four groups will be raising awareness among their employees and the general public, while also developing innovative solutions, in a bid to shape the future of mobility by harnessing the potential of data.

The Better Driving Community is an initiative launched by the Michelin Group to improve road safety using real-life driving data. Motorists are invited to install a connected box in their vehicles, which then collects highly precise information. Michelin's expert analysis of their driving behavior in real time generates a score for each motorist, which they can access through an app assessing three key factors in road safety: speed, anticipation and adaptability. The app also provides personalized driving advice to help prevent accidents on a day-to-day basis, encouraging motorists to recognize and improve their own high-risk habits to keep themselves and others safer.

Through their partnership, Michelin, BNP Paribas Cardif, CGI and Colas hope to:

• Raise awareness among their employees: the four companies plan to run an internal communications campaign once the health situation has improved, to motivate as many employees as possible to join the Better Driving Community initiative and thereby federate people around a shared road accident prevention approach, particularly for daily commutes.
• Raise awareness among the general public: the companies intend to publicize the Better Driving Community as an innovative solution accessible to everyone to promote responsible driving and encourage commitment to road safety.
• Create an ecosystem of mobility experts: by pooling the expertise of the partners and their data scientists, the companies can gain a better understanding of driver habits and behaviors to come up with new services using data.

The Better Driving Community approach is founded on a shared belief that this new ecosystem will help speed up the development of smarter, and therefore safer, mobility. 

“Making roads safer has always been central to the Michelin Group’s purpose. We welcome this partnership alongside three prestigious companies through Michelin’s Better Driving Community initiative. The goal is to form a community of committed, proactive drivers to reduce the number of accidents on the road,” explained Sophie Foucque, CEO of Michelin Driving Data to Intelligence (DDI).

“As insurers, data processing is part of our DNA. Since artificial intelligence plays a key role in risk prevention, we are proud to join the Better Driving Community and leverage our expertise to help promote road safety,” said Michael de Toldi, Chief Analytics Officer at BNP Paribas Cardif.

“We are very proud to become a digital partner of the Better Driving Community. Tech for Good is a pillar of our strategy here at CGI, so we are very enthusiastic about getting involved in this outreach initiative alongside Michelin, a longstanding client of ours,” said Didier Therond, Vice President, Grand Est Region at CGI.

“This partnership will help enhance our innovative ANAIS service designed for local authorities, thanks to the driving data that will be collected. We are passionate about the safety of users and our clients, who prefer to take a preventive rather than curative approach and optimize driving infrastructure to continually improve safety on the roads,” explained Fabrice Luriot, Head of Mobility by Colas.